BROADENING INVESTOR OUTREACH, THE EASY WAY

Investor Relations has always been a sales and marketing program, despite being owned and run by Finance people.  The challenge has always been that Finance people aren’t used to thinking like Marketers. But, in today’s business world, they need to.  Doing IR the same way as everyone else doesn’t cut it any longer.  

Investors, just like your customers, are making value choices between the companies in your industry group.  Investors are only going to invest in a couple companies in your peer group.  If you don’t stand out, how do you expect to get their investment? 

At Accretive, we have brought some of the highest-ROI, lowest workload and inexpensive marketing techniques to IR, which are video and social investor channels.  For us Finance people, it’s pretty straightforward.  What works and what has the highest return at lowest investment of money and time?  Watch the video for a full explanation of social investor channel investor relations.

Our program is a one-time engagement to get you set up with a tailored program to expand your investor marketing efforts.  

For example, do you have an IR-dedicated Linkedin page?  Do you have a program to leverage the social investor channels such as StockTwits, SeekingAlpha, Reddit, Linkedin and YouTube?  

Are you leveraging thought leadership content and video?

We get you set up and started so you can run an effective investor marketing effort on your own.

Brad Samson, m: 714-955-3951