UNBURDENING THE CEO and CFO
Every CEO and CFO with whom I’ve worked would like IR to take less of their time. Every month, they have to answer many of the same questions over and over from investors. Revenue recognition, sales pipeline management, the competitive environment, technology developments, etc. Those questions eat up hours of C-suite time every month.
I discovered that video is a really inexpensive, easy and effective tool to lift the burden of those repetitive questions off the CEO and CFO’s backs. For less than what a single investor trip costs you, we can shoot and deliver a dozen videos to put on your web site that answer those questions. A one-hour shoot at your own offices is all it takes.
Your marketing department will confirm this for you - consumers retain 95% of a message watched on video as opposed to only 10% read in text. Further, video provides authenticity and a personal connection that written words do not.
Besides answering repetitive questions, video is also a great way to deliver industry thought leadership to your investors, share customer testimonials and site visits, and introduce additional executives to investors without wasting their time. Have you given investors a chance to hear from your head of sales? Engineering? Divisional leaders or leaders in other countries?
And, when you post these videos to your own web site, Linkedin page and other social investor channels, you can really drive higher visibility for you and your stock.
Give us a call and we can brainstorm ideas for using video to take the monkey off the C-suite’s backs.
Brad Samson, m: 714-955-3951